About the Marketing & Communications Office
The Marketing & Communications Office at Loyola Law School, Los Angeles handles a range of communications-related tasks, from assistance with school branding to event publicity to media relations. For Loyola faculty, staff and students, it is a resource for telling the Law School’s story – no matter the medium. The office also serves as the first stop for journalists and other external audience members seeking expert commentary, school details or other information.
In the areas of marketing and publicity, the Marketing & Communications Office provides school branding assistance, including provision of official logos, PowerPoint templates and approved fonts. The office maintains editorial and design oversight over the Loyola Law School website and collateral materials. The office coordinates event publicity in conjunction with the Conferences & Events Office. It produces material promoting faculty scholarship and other accomplishments in print materials, as it manages the Summary Judgments faculty blog. It also coordinates external Law School channels such as YouTube and Twitter.
In the area of media relations, the Marketing & Communications Office coordinates media requests and faculty interviews. The office coordinates all on-campus media filming. It distributes media alerts for professor commentary and assists professors in placing op-eds. The office maintains Loyola’s faculty experts directory and tracks its faculty members’ appearances in the media. It is responsible for crafting and distributing press releases about campus news. And it helps coordinate press-related events, such as the school’s annual Journalist Law School.
With more than 20 years of public relations experience, Melissa currently oversees strategic marketing and communications efforts for Loyola Law School, Los Angeles, encompassing marketing, media, the web and social media outreach, among other responsibilities. Previously, Melissa worked for the MIT Energy Initiative as the Director of Communications. During her time at MIT, she launched a ground-breaking study on The Future of Solar Energy at the National Press Club in Washington, D.C. For many years, she led media and communications efforts for The Getty Foundation and The Getty Conservation Institute, the philanthropic and academic science/conservation arms of the J. Paul Getty Trust, driving the development and implementation of strategic communications efforts, shaping, writing and pitching news, as well as developing communications and events for high-profile initiatives. She was responsible for breaking high-level news, including scientific conservation research and funding partnerships in L.A. and around the world such as the study and conservation of Jackson Pollock’s landmark painting Mural, the conservation of King Tut’s Tomb in Egypt, the conservation and unveiling of David Alfaro Siqueiros’ America Tropical, the inauguration of the Conserving Modern Architecture Initiative, and the launch of the $11 million dollar collaborative effort Pacific Standard Time: Art in L.A. 1945-1980 to bring Post World War II California Art to light, among many others. She also has directed strategic public relations efforts for the top-ranked UCLA Henry Samueli School of Engineering and Applied Science, managed media relations efforts across campus for Loyola Marymount University in Los Angeles, and handled the media strategy for the launch of the $22.2 million Chicago Shakespeare Theater on Chicago’s Navy Pier, among other accomplishments. Melissa holds a B.S. magna cum laude in Journalism from Boston University and a Master’s Degree from Columbia College.
Brian Costello handles media relations, communications and publicity for the Law School. Prior to joining the Loyola Law School, Los Angeles staff as deputy director of communications in June 2006, Costello worked as a reporter, editor and producer at an array of media outlets. He spent five years as a talk-show producer for Telepictures Productions, focusing on single-topic programs drawn from news headlines. He was an overnight assignment editor at WBBM-TV/CBS 2 Chicago, where he was responsible for prioritizing story coverage and directing news crews. Before that, he was a writer, producer and editor for a variety of news and magazine websites including TCPalm.com, the online home of a media group that includes WPTV-TV/NBC 5 West Palm Beach. There, he wrote a weekly technology column that appeared in E.W. Scripps newspapers. Costello has a B.S. in journalism from the University of Illinois at Urbana-Champaign, where he was managing editor of The Daily Illini. Costello holds a J.D. from Loyola Law School, Los Angeles, where he earned a certificate in the Criminal Justice Concentration. He is a member of the State Bar of California and a volunteer at the Harriett Buhai Center for Family Law.