For Nick Cohen ’25, Law Is a Family Venture
Nick Cohen ’25 was born into a family of lawyers.
His mother and father are both attorneys. So is his brother. Several cousins have followed the same path — or are currently making their way through law school. Naturally, Cohen told his family there was one thing he would never do: become a lawyer.
Until he did.
Cohen’s path into the profession, however, began long before he enrolled at LMU Loyola Law School.
From Legal Marketing to Law
At 12, Cohen started helping his parents market their law firm, teaching himself to code and exploring how attorneys could use the internet to reach potential clients.
“The coding skills didn’t happen overnight,” Cohen said. “But there was little advanced legal marketing at the time, so I enjoyed helping my parents get ahead and expand their reach.”
What began as a childhood interest eventually grew into a career at the intersection of business, technology and law.
After leaving his Maryland hometown to pursue a business degree in Los Angeles, Cohen quickly put his marketing skills to work. He eventually managed more than $10 million in digital advertising spending for an e-commerce company.
He later joined Matador Solutions, a legal marketing and technology company. Today, Cohen serves as Matador’s Chief Operating Officer, overseeing operations and performance marketing for a company he helped grow to serve nearly 200 law firms.
As he worked more closely with attorneys, Cohen became increasingly drawn to the substance of their work.
“I realized I could connect more with my customers by having a closer point of view, and I started to see the passion in law,” he said. “Being able to speak with them on a deeper level only strengthened my connection to the work.”
That realization brought Cohen to LMU Loyola Law School, where he attended the Hybrid JD Evening Program while continuing to work full-time.
The Hybrid Business of Law
For four years, Cohen’s days belonged to the business. His evenings belonged to the law.
“It was four years of going at night, and I found a common spirit with my classmates,” Cohen said. “We were all finding time around everything else we were doing, including full-time jobs.”
The balancing act required Cohen to determine how he learned best. After trying different techniques, he developed a personal study system he calls “45-15-5”: writing a 45-page outline, condensing it to 15 pages and finally distilling it into five.
“Doing it that way helped me memorize the material, but also helped it truly sink in,” he said.
Professor Raul Agrawal encouraged Cohen to trust the methods that worked for him rather than conform to someone else’s model of a law student.
“He would offer helpful advice, and I always felt he was in my corner,” Cohen said of Professor Agrawal. “He encouraged me to be myself and affirmed that if it worked for me, to keep it going.”
That support reinforced Cohen’s sense that belonging to the Loyola community would extend beyond graduation.
“You don’t stop being part of Loyola just because you graduate,” he said, noting that several professors remain resources to him in his career today.
Building the Law Firm of the Future
Shortly after graduating in 2025, Cohen passed the California bar.
He and his father — nationally recognized trial attorney Wayne Cohen — then turned their longstanding professional partnership toward a new venture: Cohen Injury Law Group, a plaintiffs’ firm that opened its doors in January 2026. The firm has already taken on a growing roster of cases. For Cohen, the transition into legal practice is not a departure from his career in marketing and business, but an extension of it.
“Loyola’s reputation for turning out quality lawyers and its location were both big draws, but I was also encouraged to find a real respect for entrepreneurship once I started,” he said.
That entrepreneurial outlook shapes the new firm. Cohen sees his role not only as an attorney, but also as a facilitator who can connect clients with the lawyers and resources best suited to their needs. “Sometimes we will be the best lawyers for the matter,” he said. “Other times, partnering with another firm may lead to a better result.”
More than two decades after he first helped his parents market their practice, Cohen is now building a law firm with his father while continuing to help other attorneys grow theirs. He also hopes to carry forward the mentorship he received at Loyola by staying connected to the law school and helping future students navigate their own paths.
“I saw how challenging law school was and how professors helped illuminate a path for me,” Cohen said. “I’d like to help Loyola law students find a way to study or grow their network by being themselves as well.”
For Cohen, carrying forward a family venture and legacy also means extending the support that helped him reach this point.
“True success,” he said, “is helping others succeed.”
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Learn more about Loyola’s Hybrid JD Evening Program