Loyola Wins International Award for Admissions Publication
The Council for Advancement and Support of Education (CASE) awarded the Law School’s 2012-2013 Admissions Viewbook its Circle of Excellence Gold Award. Of 59 entries in this category from educational institutions around the world, CASE presented this award to only three schools: Loyola Law School, Princeton University and the Rhode Island School of Design. This is the first CASE award for the Law School.
Loyola's Marketing & Communications Office produced the viewbook in conjunction with Lime Twig, an award-winning design firm based in Pasadena, Calif. The marketing group produced the book in concert with the Admissions Office. It oversaw principal writing, design and photography during the summer of 2012. Content was based on a series of focus-group meetings held during the spring 2012 semester. The brochure is printed annually and is made available on the Law School's website.
"The Viewbook was truly a collaborative effort," said Lisa O'Rourke, Loyola's executive director of marketing and communications. "We conducted scores of focus groups with students, faculty and staff to develop a piece that truly told the story of Loyola Law School."
CASE is a professional association serving educational institutions and advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE is one of the world's largest nonprofit educational associations in terms of institutional membership, which includes more than 3,600 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 76 countries.
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