Techtainment 3.0 to Focus to Apply Rights to Emerging Technologies

Marjorie Williams ’09 captain, US Air Force Reserve
TechTainment speaker Marjorie Williams '09, vice president, Business & Legal Affairs, Endemol Shine North America

Loyola Law School, Los Angeles and the Los Angeles Intellectual Property Lawyers Association (LAIPLA) will host the symposium “TechTainment 3.0: Technology + Entertainment” from 9:30 a.m.-4 p.m. on Friday, Nov. 17, at Loyola’s downtown LA campus. The event will be anchored by several Loyola professors and alumni, including “The Wild West: Rights Disputes in the World of User-Generated Content” with alumna Marjorie Williams '09 (pictured), vice president, Business & Legal Affairs, Endemol Shine North America.

The daylong event will feature panels assessing how to best manage artificial intelligence as an emerging piece of the entertainment landscape, negotiating deals for user-generated content and tracking music royalties in a digital world. The keynote lunch presentation, scheduled from 12:30-1:30 p.m., will be delivered by Jonathan Shapiro, Emmy- and Peabody-winning writer and producer of “The Blacklist,” “The Practice” and “Boston Legal.”

“TechTainment 3.0 seeks to answer some of the most challenging IP-law questions of our time,” said Professor Jay Dougherty, conference co-organizer and panel moderator. “The day’s panels will help shape our understanding of how emerging technologies will impact the future of entertainment.”

During the event, industry insiders will dive into a range of topics:

“AI for Dummies” (9:30 a.m.) & “Livin’ on the Edge” (10-11 a.m.) will look at the risks and rewards of artificial intelligence, holograms and other technologies impacting Hollywood. The overview will be provided by Loyola Law School Adjunct Professor Tracey Freed, Freed Law, who created Loyola’s inaugural Artificial Intelligence & the Law seminar. In-depth analysis of the legal impact of those technologies will be provided by panelists Yves Bergquist, CEO, Novamente & Corto, and director, USC’s Entertainment Technology Center; and Zach St. Martin, head of Business & Legal Affairs, 8i.

“The Wild West: Rights Disputes in the World of User-Generated Content” (11:15 a.m.- 12:15 p.m.) will provide a roadmap for negotiating deals with relatively inexperienced players who may not have legal representation. Speakers will include Kiren Ahuja, vice president, Business and Legal Affairs, Studio 71; Daniel Kim, executive director, 21st-Century Fox; Williams of Endemol Shine North America; and moderator Daniel Stone of Greenberg Glusker.

“Emerging Music Issues in the Digital Ecosystem” (1:30-2:45 p.m.) will dissect the evolution of music-rights deals to confront digital and other channels. Panelists will include Bill Colitre, Music Reports; Paul Friedman, Sony; Rachel Stilwell, the Law Offices of Rachel Stilwell; and moderator Prof. Dougherty.

“TechTainment 3.0” is the third in a series of joint technology and entertainment events held on Loyola’s campus, which is located at 919 Albany St., Los Angeles, CA 90015 (at Olympic). Event co-sponsors include the Beverly Hill Bar Association and LACBA ELIPS, Los Angeles County Bar Association Entertainment Law & Intellectual Property Section.