L. Hunter Lovins '75

Director, Natural Capitalism Academy of the Global Academy

L. Hunter Lovins '75

Lovins sees the earth as her client. The daughter of activist parents, Lovins grew up with Dr. Martin Luther King, Jr. and Cesar Chavez as frequent visitors in her home. Today, Lovins, the director of the Natural Capitalism Academy of The Global Academy in Colorado, is one of the most influential environmental policy analysts in the world. In 2000, Time Magazine named her “Hero for the Planet.“

“There didn't seem to be a responsible way to live a life without caring for the environment,“ she says. “That's why I went to law school: to gain tools to be more effective.“ As a law student, she helped establish the California Conservation Project (Tree People), an urban forestry and environmental education group. She has co-authored numerous books, including Natural Capitalism: Creating the Next Industrial Revolution. In 1982, with Amory Lovins, she founded the Rocky Mountain Institute, a nonprofit foundation dedicated to fostering efficient and sustainable use of natural resources.

A Colorado cowgirl, Lovins can be spotted wearing her trademark Western hat, whether she’s jetting off to meet with politicians and corporate CEOs, or barrel-racing in rodeo competitions.

Says Lovins: “Find a life you care about and live a life that shows it.“